Built to Convert. Backed by Numbers.

603.340.7011

Websites That Convert.
Not Just Exist.

Web design and SEO for growing businesses, based in New Hampshire, working nationwide.

A pretty site collecting dust doesn't grow your business. We build websites designed around one thing: turning the people who find you into people who book you.

3x

ad performance, same budget

ROOFING CONTRACTOR

+399%

search traffic in 90 days

NONPROFIT

+40%

enrollment, year over year

YOUTH SPORT PROGRAM

Three industries. One thing in common: we figured out how their customers actually search.

Book a Growth Call

See Pricing

Awarded Top Certified Wix Studio Web Designer for 2025 by The Studio League, out of nearly 2,000 designers worldwide.

Top Web Designer 2025

Award Recipient

Named a Top Certified Wix Studio Web Designer for 2025 by The Studio League

Brands Who Trust Us

No surprises.
No meter running.

Hourly billing is common in this industry. We price the whole project instead, and it protects you more than it protects us.

You'll know the investment on day one.

Hourly billing means you find out what your website costs when the invoice arrives. We price the whole project up front.

Scope shouldn't be rationed by a quote.

When a project is billed hourly, the estimate decides how big your website gets. Price the project instead, and the site is built around what your business actually needs.

Ask for the edit. It's already included.

Hourly billing makes clients hesitate to speak up, and that hesitation is how websites end up almost right. If something isn't working, we fix it.

Most importantly, your project gets the time it takes.

Some pages come together quickly. Others need research, a second direction, or a day spent making sure everything reads as one brand. That work happens because it should, not because the clock allowed it.

Packages cover the scope we agree on during strategy. If a project genuinely changes direction, a new location, an online store you hadn't planned, we'll talk about it before any work starts, never after.

Industry: Beauty & Wellness | suite-leasing salon group
Website: uptownsalons.com
Uptown had four separate websites, each with its own domain, hosting plan, and administrator. This fragmented setup led to inconsistent branding, messaging confusion, and higher costs. Most visitors didn’t realize Uptown leased salon suites rather than ran salons, and the outdated stacked directory made finding individual businesses difficult.
We combined all four websites into one modern, high-end digital presence using a single domain and hosting plan, reducing both cost and complexity. A custom CMS powers a clean, searchable directory that’s easy to maintain as businesses change. The new site is SEO-optimized with strategic content and structure to help Uptown stand out in local search results. Clear messaging and refined design now position Uptown as a polished, professional salon suite company.
Unified brand experience across all locations

Seamless user navigation with a clean, searchable directory

Clear messaging that eliminated confusion about Uptown’s business model

Significant savings in hosting and domain costs

Simplified management for the business owners and staff

Improved search visibility through SEO-optimized design and content

Tailored for Impact. Measured by the Return.

Most designers build what you ask for. We help you figure out what you actually need, then we build that.

The Essentials

For an established business that needs to be found, look credible, start ranking and have AI Visibility.

For a business past the starter phase. Maybe you built something yourself or with AI and it looks fine but hasn't brought you anything. Maybe you've outgrown the site you started with and it no longer matches the business you're actually running.

A focused build, typically three to five pages, designed around your core offer. Custom design, mobile optimized, with technical SEO from day one: focus keywords, meta descriptions, title tags, and the structure AI search engines need to find and recommend you. We set up or clean up your Google Business Profile so you show up on Maps. Hosting and domain handled, plus a live launch walkthrough.

On branding: we work with what you have, refining an existing logo or pulling colors and type from it to build a consistent look across the site.

Why monthly: a website isn't finished on launch day. Your business changes and the site has to keep up. So instead of handing you a finished file and disappearing, we spread it across a year. You get the custom build up front, then twelve months of us keeping it running: hosting, every edit and update as things change, and two strategy calls to look at what's working. No large payment up front, and no first year spent figuring it out alone. The site stays with us during the twelve months, which is what lets us host and maintain it. At the end of the term it's fully yours.

$500 deposit then $300/month for 12 months

The Signature Site
Most Requested

For a business that's scaling, has real complexity, or needs the brand rebuilt alongside the site.

For a business that's outgrown what a simple site can do. Multiple locations, real complexity, or a brand that needs rebuilding alongside the website because what you have no longer matches what you've become.

We start before design. Positioning and messaging first, then all of your copy written for you, and the full brand built out: logo, color system, typography, custom graphics.

Built for larger scope: five or more pages, multiple locations, a full reorganization of a sprawling existing site, or dedicated landing pages for Google Ads. Advanced functionality included: online booking, ecommerce, service menus, invoicing, CMS directories, and custom-coded tools when the project calls for something that doesn't exist yet.

Everything technical that comes with an Essentials build is here too: SEO from day one, Google Business Profile setup, mobile optimization, and a live launch walkthrough.

The real difference: The Essentials makes you look right. The Signature Site figures out what you should be saying, then builds the system to say it.

Starting at $5000

The Growth Partner

For businesses that want the site to scale faster after launch.

Your website, search presence, and ad campaigns, managed every month.

Ad campaign management. Google and Meta campaigns built, monitored, and refined. One client's click-through rate went from 7.1% to 20.1% on the same $300 budget, because someone was still working on it.

Landing pages when a campaign needs them. Sending paid traffic to your homepage wastes it. We build dedicated pages for the campaigns that warrant one.

SEO monitoring and optimization. What ranked in January doesn't always rank in June. We watch it and adjust before a drop costs you anything.

AI visibility monitoring. More people find businesses through ChatGPT and AI search every month. We track whether yours is showing up and fix the structure when it isn't.

Edits and updates. Your business changes, your site keeps up.

Strategy calls. Not a report you skim. A conversation about what's working, what to spend on next, and where the next customers actually come from.

Why it matters: a launch gets you live. The monthly work is what keeps you found. Every client on this plan ranks on page one of Google.

$500/month

Book a Growth Call

Not sure which one you are?

you're likely

The Essentials

You have a logo you're happy with

Under four pages covers what you do

You don't need booking, ecommerce, invoicing, or other features

You built your site yourself or with AI and it isn't producing anything

You know what you offer and just need it presented well

you're likely

The Signature Site

Your branding is inconsistent or dated

You have multiple locations

You need booking, ecommerce, services, or invoicing or other advanced features

Your existing site is large and/ or disorganized

You need custom graphics or custom built tools

Still not sure? That's what the call is for. We'll talk through your goals, your industry, and what your business actually needs, then tell you honestly which package makes sense.

Need a Redesign Instead?

Already have a site but it’s not cutting it? Whether it’s outdated, off-brand, or just not doing its job, we treat redesigns with the same strategic care as brand-new builds. We’ll help you clarify what’s working, what’s not, and deliver a site that finally reflects your brand’s full potential.

Book a Growth Call

What Goes Into a PEAK Build

Most people are surprised by how much sits behind a finished website. Here's the whole thing.

Typical Timeline: 1-3 weeks for most sites, 4-6+ weeks for larger builds.

Strategy & Messaging

Discovery session and a custom questionnaire. Research into your market and your competitors. Positioning, what makes you different and how to say it. Then the words: every page written for you, from headlines to descriptions.

Brand

Logo and identity work. Color palette, typography, and the rules that keep them consistent. Custom graphics. Photography direction. Guidelines you keep, so anything you create later still looks like you.

Website

Custom design, built mobile-first. Every page you need, services, about, contact, and whatever your business actually requires. Forms, booking, or ecommerce where it applies. Built to load fast and to be easy for you to update.

Search & visibility

Keyword research for what your customers actually search. Meta descriptions, title tags, headings, alt text, and site structure across every page. Google Business Profile setup and optimization. Analytics and Search Console so we can measure what happens.

Launch & Handoff

Testing across phones, tablets, and desktop. Hosting and domain handled. A live walkthrough, page by page, at your pace, so you can run it yourself. Plus 30 days of post-launch support.

Real Brands. Real Results.

Industry: Youth Sports Program

Location: Bow, NH
Website: www.ultimateallstars603.com

Reporting Period: Start of project to year 5

A new competitive cheer program launching out of an established dance studio, with a roster of 14 athletes and no presence of its own.
The program existed.

Almost nobody knew it did. One generic page on the dance studio's site. No branding, no real information, nothing that told a parent what the program was or why their child should join.

Word of mouth was the only way in.

If a family wasn't already connected to someone at the studio, they had no way of finding the program. Parents searching for cheer in their area found everyone else.

No search presence, no social presence, no identity.

A new program in a market with established competitors, and nothing to signal it was serious.
Built an identity of its own. Branding that separated Ultimate All Stars from the dance studio and gave it standing as a program in its own right, applied consistently across the website, program graphics, and social.

A website built to enroll. Structured around what a parent actually needs to decide: what the program is, who it's for, what the commitment looks like, and how to take the next step.

Made the program findable. Search optimization built around how parents in the area search for cheer, so families outside the existing network could find the program at all.

Advertising that fills classes. Google and social campaigns supporting public tumbling classes, camps, and clinics, which double as the entry point for families who later join a team.
The program outgrew its space and opened its own gym.

Athletes grew from 14 to 51 to roughly 40% every year

Page views went from 714 to 13,689

Organic search visitors went from 16 to 661

285% return on ad spend at $27.22 per registration for public classes, camps, and clinics

Over 1 million content views across social

"I really want to thank you for everything you have done to help us move the programs forward. I deeply appreciate your commitment to our studio and gym, and it has been so wonderful to have you working on all of our stuff." -Ana

Questions People Ask

We keep it simple, and there are two ways to do it.

Essentials: $500 deposit to have your project placed on our calendar, and the monthly amount with a card on file.

Signature Standard: 50% to have your project placed on our calendar, and the balance before we publish.

Signature Split payment: 50% to have your project placed on our calendar, 25% at the midpoint of the build, and the final 25% before we publish.

Either way, that last payment comes after you've seen every page, walked through the site with us, and signed off on the final edits. Launch day is just flipping the switch.

If life gets busy and we don't hear from you for 30 days, we'll pause the project and pick it back up when you're ready. Any payments you've made stay on your account. If the pause runs longer than 90 days, we'll consider the project closed and would need to requote. Any payments you've made will not stay on your account and will not be refundable.
The deposit does two things. It covers the strategy, research, and planning that begin as soon as you sign, and it holds your spot on our calendar. We only take on a limited number of website projects each month so that every build gets full attention, which means when your project is booked, that spot for the month is spoken for. For that reason the deposit isn't refundable once your spot is reserved.
So you know the number on day one, and so the scope is decided by what your business needs rather than by an estimate someone made in week one. There's more on that above. Click here to learn more about our package pricing.
One to three weeks for most sites, four to six plus for larger builds. The biggest variable is how quickly we get content and feedback from you.
Essentials: The site stays with us during the twelve months, which is what lets us host and maintain it. At the end of the term it's fully yours.

Signature: Yes, completely. You'll have full access, and you can update it yourself or hand it to someone else at any time. We don't hold anything hostage. Most of our client choose to have us keep ownership to help them manage the harder aspects of the website.
Yes. We walk you through it page by page at launch, and we build with that in mind. Nothing is locked behind code you'd need to hire someone to touch. We also allow for 1-2 training sessions after the launch to make sure you feel comfortable making the edits yourself.
That's up to you. Some clients take it from there. Most move onto The Growth Partnership at $600 a month for ongoing SEO, Google Business Profile management, ad campaigns, and a monthly report showing exactly what the site brought in. It's optional, and we'll be honest about whether it's worth it for your business.
No. It's a separate decision. We'll tell you straight if we think your business doesn't need it yet.
Wix is where we do our best work and it's what our certification is in. It's fast, reliable, and it means you can maintain the site yourself without hiring a developer every time you want to change a phone number.
Yes. We're based in New Hampshire and work with clients across New England and nationwide. We have many clients in Texas and California.