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Minimal. Intentional. Elevated.
Brand Elements
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Brand Elements
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Logo Design
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Color Palette
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Typography
Myth: "Only big
businesses need branding."
Reality: Branding isn’t just for Fortune 500s.
It’s how any business, no matter the size, shows up professionally, builds trust, and stands out. Whether you're a startup or a local service provider, strong branding helps people recognize you, take you seriously, and remember you when it matters.
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Our Branding Process
Intentional Steps. Lasting Impact.
We start by listening. A lot. Through our custom intake questionnaire and we uncover what makes your business tick: your mission, values, goals, and pain points.
Why it matters: You can’t build trust with half-truths. This phase lays the foundation for an authentic, aligned brand.
Next, we develop your brand’s personality and messaging. That includes voice, tone, tagline ideas, and positioning: how you show up in the market and why people should choose you.
Why it matters: Design without direction is just decoration. Strategy ensures your brand means something.
We translate strategy into visuals from logos, typography, color palette, to supporting graphics. We provide options, guide decisions, and ensure everything aligns with your brand’s story.
Why it matters: Consistency isn’t about looking good. It builds trust, recognition, and brand equity.
We don’t disappear after delivery. We offer guidance on how to roll out your new brand, from social media reveals to advertising materials.
Why it matters: A brand is only as powerful as the way it’s used. We'll help you launch with intention.
Our Branding Process
Intentional Steps. Lasting Impact.
We start by listening. A lot. Through our custom intake questionnaire and we uncover what makes your business tick: your mission, values, goals, and pain points.
Why it matters: You can’t build trust with half-truths. This phase lays the foundation for an authentic, aligned brand.
Next, we develop your brand’s personality and messaging. That includes voice, tone, tagline ideas, and positioning: how you show up in the market and why people should choose you.
Why it matters: Design without direction is just decoration. Strategy ensures your brand means something.
We translate strategy into visuals from logos, typography, color palette, to supporting graphics. We provide options, guide decisions, and ensure everything aligns with your brand’s story.
Why it matters: Consistency isn’t about looking good. It builds trust, recognition, and brand equity.
We don’t disappear after delivery. We offer guidance on how to roll out your new brand, from social media reveals to advertising materials.
Why it matters: A brand is only as powerful as the way it’s used. We'll help you launch with intention.
Client: Palos Verdes Swish Camp
Industry: Youth Basketball Camp
Location: California
Services: Brand Identity, Website, Mascots, Print Materials, Brand StrategySwish Camp came to us with nothing but a name and a dream. As a brand-new business launching in a region packed with well-established basketball programs, they needed a bold identity to legitimize their offering and stand out fast. With no logo, voice, or direction, they needed everything built from the ground up.
We created a full brand package, including:
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A custom logo that fused basketball with beach culture
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A bold, energetic color palette and typography system
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Branded mascots to appeal to kids and create a sense of fun
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Print collateral (flyers, t-shirts, merchandise mockups)
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A custom website focused on conversions and mobile-first design
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Clear, energetic copy and positioning to communicate their values
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Ongoing brand coaching and strategic direction
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The visual direction was playful, high-energy, and professional, designed to capture attention, communicate legitimacy, and make kids (and parents) say, “This looks awesome.”
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The brand launched with a strong visual identity and cohesive message. Swish Camp now stands out in a saturated market with a distinct style, voice, and digital presence. Post-launch, the camp received glowing feedback, and their first sessions booked fast.
⭐ Client Review:
“Michelle and the PEAK team are not just very talented but also hardworking and sincerely helpful, even when it would’ve been easier not to be. Hiring them was the best decision I’ve made.”
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Let's Work Together
Your next step, made simple.
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© PEAK Marketing & Design Studio
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